Ville Murtojärvi is an accomplished marketing professional with over 20 years of experience in B2B, creative directing, digital marketing, and marketing automation. His dedicated and strategic approach has consistently yielded tangible results across global B2B and B2C operations.

In recent years, Ville has begun to integrate AI technology into his team’s strategies, enhancing the efficacy of their efforts. He stands at the helm of a talented group of digital marketing managers, copywriters, and digital designers, guiding them not only in their day-to-day operations, but also fostering a data-driven culture within the team.

Having offered his expertise to prominent Finnish companies such as Outokumpu, Kalmar, and Fujitsu, Ville is a seasoned veteran in the marketing industry. Now, he’s ready to share his practical insights on AI’s role in marketing, offering invaluable advice to those interested in leveraging data and AI for strategic decision-making.

Key take aways of the key note:

• Understand the potential benefits of integrating use of data and Generative AI tools into your marketing framework.
• Gain practical insights from real-world case studies on applying data and Generative AI to enhance your marketing strategies.
• Get firsthand insights into how to effectively incorporate the use of Generative AI into existing processes.

Topic: Practical use cases of Generative AI in a marketing agency

How do Generative AI applications appear in the daily life of a marketing agency? What have we used them for in customer work within Luxid, and what results have been achieved? What are the best practices learned from them in order to achieve a truly useful outcome?