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Tiina Härkönen

Leading Specialist, Sitra

Tiina Härkönen works as the leading specialist at Sitra project IHAN – Human Driven Data Economy. Her former employers include Posti, OpusCapita, SAS Institute, Elisa, and Nokia.

Tiina’s favorite jobs have always entailed business development, customer relations, CX, marketing, and brand awareness. Customer analytics has been a particular joy.

At SHIFT 2020 Kick-off, Tiina focuses on the following: Is there an alternative for the current data economy? The platform economy business models have ruled in data economy but are well past their sell-by date. The future digital services base on sharing data for insight and innovation – and trust is the key ingredient in data partnerships and data networks.