Rita McGrath is a best-selling author, a sought-after speaker, and a longtime professor at Columbia Business School. She is widely recognized as a premier expert on leading innovation and growth during times of uncertainty. Rita has received the #1 achievement award for strategy from the prestigious Thinkers50 and has been consistently named one of the world’s Top 10 management thinkers in its bi-annual ranking. As a consultant to CEOs, her work has had a lasting impact on the strategy and growth programs of Fortune 500 companies worldwide.

Rita is the author of the best-selling The End of Competitive Advantage (Harvard Business Review Press, 2013). Her new book is Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen (Houghton Mifflin Harcourt, 2019). She has written three other books, including Discovery Driven Growth, cited by Clayton Christensen as creating one of the most important management ideas ever developed. She is a highly sought-after speaker at exclusive corporate events around the globe, such as the Global Peter Drucker Forum.

She received her Ph.D. from the Wharton School (University of Pennsylvania) and has degrees with honors from Barnard College and the Columbia School of International and Public Affairs.

Follow Rita on Twitter @rgmcgrath and view her channel on YouTube. For more information, visit RitaMcGrath.com.

At SHIFT 2020, Rita will present the main keynote. She will discuss the new strategy playbook and strategic inflection points – why in an era of transient advantage, we need a different set of fundamental assumptions about strategy.

Read Rita’s text 4 Ways Leveraging the Power of Humor Can Help Leaders Navigate Inflection Points at SHIFT blog.

SHIFT’s climate partner Chooose has agreed to offset the speaker’s CO2 emissions for six months, including their participation to SHIFT 2020.