Nathalie Håkenstad, Account Manager & Glamazon co-lead for the Nordics. Nathalie is also a board member for women@Amazon Nordics and BEN Nordics, driving ID&E discussions and initiatives forward both internally and externally. With more than 20 year experience within IT, she is actively campaigning for Human Right Rights, focusing on LGBTQ+ community, and is a board member of FossePride, which was founded by her then 14-year-old daughter Isabella.
More than ever, consumers and shareholders are paying attention to the practices of the brands that they support, requiring more inclusive marketing and product offerings along with an organizational commitment to driving action around social inequity. In addition, younger generations are seeking employment from organizations that prioritize DEIB, as it is becoming a prerequisite for applying to jobs as well as a driver of engagement. In her key note, Nathalie highlight the importance of understanding what each component of ID&E means and what actions companies can take to create an authentic DEIB strategy.
Topic: Inclusion, Diversity and Equity. Why and how do they amount to measurable business outcomes?
The business case for Diversity, Equity, inclusion and Belonging (DEIB) is stronger than ever. It not only creates a better experience for employees, but in many cases, can drive bottom-line benefits while fulfilling the expectations of shareholders and consumers.