Jyri Arponen is a passionate sustainable business professional with strong experience in business development, market communication and financing as well as accelerating company growth and internationalization. Now he works as a Senior Lead in Finnish Innovation Fund Sitra running programs to turn the inefficiencies in current linear value chains into business value and to improve performance of the companies with data driven circular business models.

He has executed several national studies, business programs and strategies in cleantech and in bio and circular economy with global partners. Prior to joining Sitra 2009 as a Business Director he held the position of CEO in a marketing and advertising agency for eight years and was a member of the board in a global network of advertising agencies working with branding and digitalization strategies. He has held various positions in the Ministry of Trade and Industry and in European Networks focusing working with SMEs in different business and innovation ecosystems.