Håkan is the Head of Central Marketing at Viking Line and an active board member of the bus company Viking Line Buss.
As the Head of Central Marketing, Håkan leads a highly efficient and creative marketing team that is responsible for the ship marketing, all corporate productions and various joint campaigns within Viking Line.
Håkan is also the concept owner and project leader for the loyalty program Viking Line Club that was initially launched in 2017, improved in the beginning of 2018 and still is in an intense development phase.
Moreover, Håkan has been in a key role when launching, developing and relaunching the Viking Line App in April 2018.
Håkan has experience from many different companies prior to Viking Line, e.g. Åbo Akademi University, IF, Nordea, Handelsbanken and Royal Caribbean Cruises in Miami Florida.