Gunter Pauli


Gunter Pauli (1956) is an entrepreneur, pedagogue, and author. He pioneers innovations and creates new (disruptive) business models. Gunter accompanied over 200 projects over the past quarter of a century, translating ideas with solid science into a vision implemented through entrepreneurship. These initiatives have evolved into three unicorns and dozens of demonstrations on how to transform society.

Gunter adheres to a philosophy summarized in his book “The Blue Economy” (2010) translated in nearly 50 languages. He proposes to avoid dividing opinions centered around “for or against”. Rather he continuously focuses on finding better solutions, much better indeed!

At SHIFT 2020, Gunter will discuss innovations for transforming reality in the session “Closing loops through technology, legislation, and intention”. The session will look at the practice of circular economy from the perspective of the right to repair legislation, the practice of circular economy on a systems level, and sustainable business models – the matching of the supply and demand of problems and solutions.


SHIFT’s climate partner Chooose has agreed to offset the speaker’s CO2 emissions for six months, including their participation to SHIFT 2020.