Anna Ståhle (former Sorainen) is a communications and reputation strategist, mediator, coach and student of logotherapy. She is a former tv-journalist who has traveled the world of media, communications and crisis management for 30 years.
In her current company No Drama Ltd Anna concentrates on strategic and crisis communications, conflict resolution, mediation and holistic well-being of people and work communities. She works with a wide range of industries and leaders, especially in personal and organizational crisis situations and demanding transformation processes. Boards, executive teams and policy makers in the society at large rely on her expertise.
She was elected as the Speaker and Facilitator of the Year in Finland in 2015. In 2019 she was awarded the title of Communications Professional of the Year. She was the Chair for ProCom – The Finnish Association of Communications Professionals between 2008–2011.
She is also author of a book on crisis management and communications. “SORI – johtaja ja julkisuus kriisissä” (SORRY – the leader and the publicity in crisis) was published in October 2018.
Anna started her career in the Finnish Broadcasting Company YLE as a TV-journalist in News and Current Affairs and Sports. She has also worked for other Finnish TV-channels before entering the world of communications as the communications manager for the Finnish Olympic Committee. Her winding road took her to McLaren Racing where she was responsible for Kimi Räikkönen´s international media relations. She has also held a position as the Director of Communications and member of the Executive Board at an ad agency Publicis Helsinki. Before her current company No Drama, Anna owned and led the communications agency Ground Communications for 15 years.
Topic of the panel discussion together with Saana Rossi:
Future of work
How is the working life changing? What kind of culture, leadership, and skills does the future of work require? Come and hear about recruiting Generation Z, creating an attractive company culture, and leading diverse work communities.