Kiss my Turku teamed up with SHIFT Business Festival to show the dawn of a new age in fundraising, as came up with a new exciting way to raise funds for the Southwest Finland’s child patients in Turku’s Children’s Hospital.
Portions of Kiss My Turku-charity horse were being sold, ranging from local companies, and organizations to groups of mates and private persons alike. One portion costs 300€ and there are no others costs the investor has to worry about. This new idea of fundraising is also transformable, making it a great base for future ideas.
The idea of fundraising this way has something same with SHIFT, in the sense that SHIFT is also making a better future.
Upon buying a portion of Kiss My Turku (yes, that’s her name), the investor participated in a one of a kind experience as they followed up-close the adventures of this highly promising young racer’s life. They were also informed every two weeks about the mare’s wellbeing and training in a shareholder exclusive newsletter.
Part of the money was spent on the horse’s well-being and training, whereas the majority (about 70%) of the profits, including the numerous prizes the horse will win in future races, will be donated to the Turku’s Children’s Hospital. At this moment, they have gathered a whopping 8710 euros!
Kiss my Turku truly represents the new era of fundraising and what we see now is only a glimpse of what is yet to come.