Arto Sivonen is the founder and creative director of Måndag Creative. He is also a marketing designer and an urban activist. Over the years, Arto has been involved in a number of projects that activate social change. Arto would like to renew the terminology that is used in marketing and focus on open communication and the participatory approach to involve people early in the process. He is a firm believer in trying new things in both communications and in urban culture.

Arto has worked in advertising for over twenty years, both in Finland and abroad. During this time he has learned to understand marketing and to respect collaboration skills and creative work. By going through what he has, he now understands the laws of marketing and is able to apply them in today’s world.

At SHIFT Arto will be moderating the energy transition panel.