Back to speakers

Jyri Arponen

Senior Lead, Sitra

 Senior Lead Senior LeadJyri’s task is to make shift in the Finnish industries by driving companies to turn the  inefficiencies in linear value chains and new potentials into business value with customer engagement, digitalization and circular business models. He has twenty  five years of experience in business development, marketing and financing as well as accelerating companies growth and internationalization. Deep knowledge on sustainable businesses, internationalization and innovation networks. 

Recent years Jyri has been working with different industries and organizations to identify  potentials and benefits to sustainable growth and improve the performance of companies through digitalization and customer driven business models. Now  he is working as a Senior Lead in Finnish Innovation Fund Sitra directing a circular business program with technology industries to help industries and companies to turn inefficiencies in current linear value chains into business value with circular business models.

Prior to joining Sitra 2009 as a Business Director he held the position of CEO in a marketing and advertising agency for eight years and was a member of the board in a global network of advertising agencies working with brand and marketing communication strategies. He have held various positions in the Ministry of Trade and Industry and in European Networks focusing working with SME’s and different business ecosystems.

Jyri Arponen will talk about Bringing Circular Economy from Strategy to Revenues on Kesäteatteri Stage on 12:30-13:30 August 29th. Check out the timetable!