Joana Lenkova

Strategist and Futurist, Founder, Futures Forward

Joana Lenkova is a Strategist and Futurist with a vast 15+ years of international experience in the field of innovation, business strategy, and strategic foresight, across different FMCG, finance, and entertainment blue-chip companies (AB InBev, Societe Generale, Disney), as well as successfully growing start-ups. Until 2019 she held a Consumer Strategy role at The Walt Disney Company, where she also led the Futures team in the UK.

In 2019, Joana founded Futures Forward, a strategy, innovation, and strategic foresight consultancy company. She helps companies and governmental organizations build resilient strategies for the future. She is also a founding member of the Global Foresight Advisory Council of The Futures School and a member of the Association of Professional Futurists and the Oxford Union.

At SHIFT 2020, Joana will discuss strategic foresight. The longest living companies in the world share 3 of the core principles of strategic foresight: a clear awareness of identity; sensitivity to the world around them, and high tolerance to new ideas. At the same time, corporate purpose is shifting from shareholder value to stakeholder value, generating profit for the planet, the people, and the company.

Practicing strategic foresight can ensure a sustainable future for the company, it’s suppliers, employees, consumers, and the planet.

Prepare yourself for Joana’s presentation by imagining the possible futures of your organization if its purpose is to generate profit for all its stakeholders.

Read Joana’s text Building a Living Company on SHIFT Blog.


SHIFT’s climate partner Chooose has agreed to offset the speaker’s CO2 emissions for six months, including their participation to SHIFT 2020.