Annina is a service designer, design coach, and a co-creator of the Intelligence Augmentation design toolkit. Her roots lie both in art and experience design. For the past twenty years, she has worked with customers from start-ups to multinational companies. With a diverse background in art, service design, UI and UX design, branding, marketing and product design, Annina describes herself as a fusionist. Her aim is to stretch boundaries by connecting the fields of design and technology. In recent years Annina has focused on training and coaching designers and non-tech experts on future smart service creation.