Successful companies embrace digital transformation as an opportunity to deliver superior customer value.
Vatsal Mehta founded and leads Facebook’s global Solutions Engineering and Partnerships Team. The team’s mission is to help all businesses thrive using Facebook technology and Partner Solutions. Vatsal shares best practices and lessons learned from his work supporting digital transformation in thousands of organizations.
The socioeconomic and cultural impacts of COVID-19 exponentially accelerated digital transformation (i.e., the implementation of digital technologies by businesses to modify or create new organizational processes and customer experiences) in e-commerce. In 2020, e-commerce penetration underwent 10 years’ worth of growth in a few months. What used to be “online shopping” now encompasses a variety of B2B and B2C consumer activities: touchless payments, travel arrangements, appointment bookings, ridesharing, and curbside pickup are just a few.
Successful companies embrace digital transformation as an opportunity to deliver superior customer value. They adopt agile business strategies and cultivate a customer-centric mindset. They explore new business models to deliver engaging, personalized, frictionless consumer experiences.