GE is constantly looking for ways to reinvent and disrupt the status quo. In December 2013, GE introduced the Health Innovation Village concept. Today, the Village, located at GE’s Finnish headquarters in Helsinki, is the home of about 30 health tech startups. At SLUSH 2015, the company launched StartUp Health Finland, the first international hub of StartUp Health. Last year, GE decided to reveal their next big thing at SHIFT, because speedy, relevant and affordable innovations are needed across all sectors, not just the health sector.