Tuesday 27 October 2020

The program is the same for virtual and on-site ticket holders.

11:00-12:15 FUTURES Stage: To thrive in change

While most were caught by surprise by the way in which the economy ground to a halt, some companies thrived. The way of working and thinking, as well as the general culture and who fulfils which role in a company, all have an effect on the results when sudden change comes about.

And while nothing is sure, it is sure that change comes. To stop believing in crystal balls contributes directly to a better tomorrow. A company which can react to sudden change is created before a crisis hits, not during. It is possible to build a culture that measurably thrives in change. This goes further than just hiring the right people at the right time and requires daily work.

In this session we explore how this is done from the perspective of culture, entrepreneurship, and disruption and we will take a practical approach.

On stage
Ville Mujunen, CEO of Ninchat
Egbert Schram, CEO of Hofstede Group
Milla Wirén, Research Manager at Lab of Business Disruption Research at Turku University

11:00-12:15 SOLUTION Stage: How can circular economy and fair data economy help to rebuild your company post-corona?

The highly optimized cross-border trade of the twenty-first century took quite a hit in the (post-)corona crisis. It had economists wonder about the sustainability of globalization in a world that is increasingly under stress from climate change and its unexpected side effects. The platform giants are exploiting our data, but only a few European companies have succeeded in the data economy. Redefined sustainability, encompassing both data and circularity in production, can be the ace in rebuilding the economy. The linear economy is vulnerable to unexpected shocks. Networks are central for the success: the network-like structure with dispersed nodes makes the transfer of value much less location-dependent. Open ecosystems built on rich data sharing play an important role in promoting circular economy – sustainable data usage combined with a circular economy will lead to significant competitive advantages. The momentum is there, the time to act for renewed sustainability built on European values is now.

On stage

Jaana Sinipuro, Project Director IHAN at Sitra

12:30-13:45 FUTURES Stage: Choosing strategic foresight over fortune telling

Strategic foresight is the discipline used by futurists to explore the different possible futures. The ability to imagine different outcomes is a useful skill in business as well, especially in volatile circumstances. VTT, Miltton Networks and Nordic West Office joined forces to introduce companies to the power of foresight, analysis and scenarios while taking sector-specific, Finnish and global political and technological developments. Political priorities, landscape, and discourse change and so do the expectations of different stakeholders. Different scenarios offer concrete tools for thinking about the future. They help companies imagine different outcomes for the time after the corona crisis and to react and actively shape these outcomes in a timely manner.

On stage

Nando Malmelin, Professor of Practice, Disruptive Business at VTT
Elina Moisio, CEO at Miltton Networks
Risto E.J. Penttilä, CEO at Nordic West Office

12:30-13:45 SOLUTION Stage: The hacker way of thinking: breaking your business to make it better?

Developing software and business might just have more in common than meets the eye. Over the first half of 2020, many things have broken, but that may just be a good thing. In this session we will explore what one can learn from breaking something in order to get it to work better. Is your company functioning well, but not 9/10 or even 10/10? Could it be that your perception is clouding your judgment? The only way to find out is by testing your hypotheses and attempting to falsify them. Get out of your comfort zone and break a few things so you can start reworking the basis.

On stage

Maaret PyhäjärviPrincipal Test Engineer at Vaisala

14:00-15:15 FUTURES Stage: Systems thinking and digitalization of sustainable food business

By now, digitalization has reached almost every aspect of business, which has resulted in systemic change across the board. As an effect, supply chains have become geographically dispersed from both the consumer and the business perspective. Whilst the development hasn’t been as rapid in the food sector, COVID-19 is now shaking the structures of current food supply chains and propelling the digitalization and emergence of new business models in the sector. The long-term drivers pushing a paradigm shift in this sector are the climate crisis and the loss of biodiversity. Disruptive innovations that enable the transition towards a more resilient food system are urgently needed throughout the food supply chain and business. Platforms such as Amazon may just be the key to a sustainable operating model and to creating a competitive advantage, also in sectors where you don’t expect it.

In a panel discussion hosted by the Food Tech Platform Finland, we will reflect on the recent developments and future implications of digitalizing food with prominent experts within food and digital businesses. Especially, we will distill the lessons learned from the larger development of the platform economy and its prospects in providing novel added value in the sustainable, resilient, and ethical food business of tomorrow. Lessons learned are also applicable to other sectors that have traditionally been left behind in the platform economy.

On stage
Tuulia Järvinen, Co-Founder of Venner
Arhi Kivilahti, Founder of Ada Insights
Markus Varsikko, Founder of Dash Retail

Laura Forsman, Program Leader at Food Tech Platform Finland

14:00-15:15 SOLUTION Stage: Are you ready to improve your future literacy skills?

Futurists use strategic foresight to predict possible futures. The ability to foresee what direction a situation might go to is not something just for academics, but for businesses to apply as well! The longest living companies in the world share 3 of the core principles of strategic foresight: a clear awareness of identity; sensitivity to the world around them; and high tolerance to new ideas.

Together with Joana Lenkova, a professional in strategy creation with the likes of Disney and Rolls Royce, you will explore the concrete ways strategic foresight can help your company be better prepared for the future and, in practice, to move away from shareholder value to stakeholder value, generating profit for the planet, the people and the company. Practicing strategic foresight and the new management model —Economics of Mutuality— can ensure a sustainable future for the company, it’s suppliers, employees, consumers, and the planet.

On stage
Joana Lenkova, Founder and Director Strategy Futures Consulting at Futures Forward

15:30-16:45 FUTURES Stage: Digital-hygge and remote cooperation

Virtual already was here to stay, but social distancing in 2020 introduced virtual-first to us in a matter of days. We discuss the impact of remote work on business in the future. The urge to feel safe and warm co-feelings in the digital environment is ever-growing. So-called digital-hygge is needed. At the same time companies struggle with the economic turbulence. Remote work means home and the office are melting together and allows you to move house temporarily to your summer cottage or to the beach. How do we balance business, happiness and technology at work in the future?

On stage

Timo Lappi, CEO of Heltti
Antti Niemi, Head of Agile at Gofore

15:30-16:45 SOLUTION Stage: What role can digitalisation and data play for resilience?

Challenges of urbanization and resilience in the face of climate change are taking place all around the world. It is said that ‘data is the new gold’ and satellite data offers many more opportunities for business and positive impact creation than so far utilized. It makes societies and people at a personal level more resilient to big shocks. Nowhere else is resilience more important than in the global South. Resilience Academy, a project of the World Bank and several universities, aims to equip young people in Tanzania to address the most pressing urban challenges, ensure resilient urban development and provide future generations with equity of opportunity. Edward Anderson of World Bank will tell you more about the model of Resilience Academy, after which you can apply your learnings to your business environment in round table discussions.

On stage

Edward Anderson, Senior Digital Development and Resilience Specialist at World Bank

17:00-18:15 FUTURES Stage: If growth is broken, we need to explore other options

Companies traditionally measure their success by profit: the more money flows in and the lower the spendings are, the better. There has been a shift from short-term profit to long-term gain, the offspring of which are tech companies such as Tesla, Uber, WeWork and AirBnB, all of which make huge losses even though being among the biggest in their sectors. But what if quality of life is a better measure for success? Working less and consuming less might just be the answers from a consumer point of view, but does that make the future for businesses bleak? The justification for a basic income system has grown stronger through COVID-19, but how does that relate to sustainability, innovation and the core goal of businesses: to make profit?

In this session we look into the answers the degrowth movement may have for sustainable regrowth. Degrowth puts environmental justice, equality and happiness at the center of business, thereby challenging the traditional idea of increasing profit as the only method of increasing wealth.

On stage
Guy Standing, Professorial Research Associate at SOAS University of London
Sirpa Pietikäinen, Member of European Parliament

17:00-18:15 SOLUTION Stage: How to best protect your human capital?

The six-hour work day, sports during work hours, free vouchers for sports and culture; companies and governments come up with incentives to enjoy life and create a healthier work-life balance. Yet more and more people end up on sick leave due to burnouts. Research has shown that external factors such as climate change have an ever-increasing impact on the emotional state of the population, causing climate anxiety, frustration, hopelessness or feelings of inadequacy. What role can technology play or does it need the human touch?

On stage

Jaakko Sahimaa, Organisational Psychologist

Wednesday 28 October 2020

The program is the same for virtual and on-site ticket holders.

10:30-11:45 FUTURES Stage: Democratic AI is fair AI

Artificial intelligence is being developed at an increasing rate. Essential for that rate to continue is a democratic access point for data, a data pool that can be tapped into to train algorithms. Legislation with regard to privacy and public concerns about influencing turn this into a precarious discussion, whereas COVID-19 has had public authorities turn to data giants for access to data, turning the discussion again to the complete opposite direction. What benefits are there to data access, and how can a climate that is beneficial to the development of artificial intelligence be created, are the main questions in this session.

The speakers will go into the difference between dynamic and static data, the value of that data for innovative businesses and the role of legislation and big companies. How can cooperation and co-creation models be created from the perspective of the startup, the corporate and the government? And how can the privacy of users be safeguarded in the process?

On stage
Mikko Alasaarela, Founder and CEO at Inbot

10:30-11:45 SOLUTION Stage: What motivates the no bullshit -generation to work and consume?

Millennials make up the no bullshit-generation in work and consumption, preferring freedom over security and sustainable values over price tag. As they enter the workforce and climb the (non-)corporate ladder, they become your conscious customers and employees. They are aware of the interdependence between individuals and companies and act accordingly. Discuss in a round table setting what this means for the way you deal with your employees or your product.

On stage

Alexandra Davidsson, Secretary General at The Swedish Association for Responsible Consumption

12:00-13:15 FUTURES Stage: Science leading the way for sustainable business

Involving the latest research in your business may just be the key to becoming a frontrunner. Companies that know how to make use of the potential in solutions to major problems humanity faces are still few, and investors who have enough capital and patience to bring them to market are even fewer. Why is this gap between research and commercialization so large? We dive into the reasons, from market readiness, awareness of opportunities, to intellectual property rights together with a Nordic investor, deep tech entrepreneur and university representative involved with commercialization of research.

On stage
Heidi Lindvall, General Partner at Pale Blue Dot VC
Donnie SC Lygonis, International Innovation Adviser, Innovation Strategist, KTH Royal Institute of Technology
Vesa Riihimäki, Head of Startup & Growth Business Unit at Nordea
Andrey Shigaev, CEO of Geyser Batteries

13:30-14:45 FUTURES Stage: Co-creation, the holy grail of innovation

Magnitude in market reach and disruptive ways of thinking are being brought together at an emerging rate. Cooperation is key, everyone knows that, but the holy grail is co-creation. Using the speed and agility of startups in the market strategy and the global reach of corporates in an efficient way makes it possible for disruption at an unknown rate. Ami Rubinstein of Sulapac and Marcus Dehlin of Stora Enso will tell the story of the Nordic best practice in creating a renewable and biodegradable straw. Minna Wickholm of Aalto University Executive Education will tell more about how this co-creation came into being and what was required to kick it into full gear. Shared values and support from the board room feature in the starring roles, but what else do we find behind the scenes?

On stage

Marcus Dehlin, Head of Business Alliances at Stora Enso
Ami Rubinstein, Deputy CEO at Sulapac
Minna Wickholm, BA Director, Open Programs (Aalto EE, Aalto Pro and Aalto ENT) at Aalto University Executive Education

15:00-16:15 FUTURES Stage: Closing loops through technology, legislation and intention

The economy as we know it, in the past couple of years rebranded as the linear economy, is soon to be extinct. Circular economy is the way forward, in which materials don’t go from raw material to waste, but the discarded products will retain their value through recycling or repurposing. Through new technologies, opportunities for retrieving raw materials from products have been unlocked. This will lengthen the lifetime of materials considerably, but raises the question: will a fully circular economy ever be possible? What will be the maximum attainable circular material use rate? And what will this mean for businesses as we know them?

The session will look at the practice of circular economy from the perspective of the right to repair legislation, the practice of circular economy on a systems level and sustainable business models – the matching of the supply and demand of problems and solutions.

On stage
Jacqueline Cramer, Professor in Sustainable Innovation at Utrecht University
Gunter Pauli, Founder and Director of ZERI and author of the book ‘Blue Economy’
Kyle Wiens, CEO of ifixit.com

15:00-16:15 SOLUTION Stage: How to leverage your core business to move away from greenwashing?

When unprecedented developments change the world as we know it, old ways of doing business become obsolete. At SHIFT 2020, Sonja will discuss sustainable business models as a way for companies to move beyond legal compliance, eco-efficiency, sustainability reporting, and other incremental intentions that are still dominating the sustainability rhetoric and practice in business today. In her speech, Sonja will bring the worlds of strategy and sustainability together and argue that through re-designing their business models for sustainability, companies can leverage their core business and the scale advantages it offers to bring real sustainability transitions forward, while reaping strategic advantages in the future marketplace.

On stage

Sonja Lahtinen, Research and Insight Manager at Co-founders, and a postdoctoral researcher at Tampere University