SHIFT promotes the idea of intelligent business as the way forward for companies to create positive change and to remain relevant in the constantly changing business environment. The concept is built on sustainable profitability and a steady gaze to the future.



Sustainability focuses on meeting the needs of the present without compromising the ability of future generations to meet their needs. It’s composed of three dimensions: economic, environmental, and social. No business is sustainable if it’s not profitable, and sustainable choices are a competitive advantage.



Companies have a huge change potential in our societies and tools to affect and create the future. The more sustainable, the better for people and the planet. At the same time, future-ready companies are prepared to face the unexpected. Companies, which are updated on the latest research outcomes and ready to adopt new technologies are also more resilient to the unexpected challenges.