Eeva Raita And Nelli Myllylä

Lean Service Creation

#WORKSHOP @WORKSHOP ROOM 31.05 13:45-15:15

Digital transformation is changing every business on this planet - are you riding this wave? Join our session to learn more about Lean Service Creation (LSC), a design toolkit that combines agile development, lean startups, and design thinking. With LSC, you ask the right questions, find the meaningful problems, and create successful services rapidly.

Eeva Raita: Senior service designer, Social Psychologist (PHD)

Eeva’s expertise is deep human understanding. Trained as a social psychologist, she has a broad command of social scientific and psychological approaches relevant in user-centric design. In her PhD she examined the social aspects of everyday user experiences - why people love and hate everyday technology. Academically seasoned, but pragmatist at heart, she uses her insights to build better businesses, work culture, and team cohesion.

At Futurice Eeva has specialised in Lean Service Creation (LSC). LSC is a design process that combines the best practices of service design, lean business thinking, and agile development. In her daily work, Eeva uses LSC for creating outstanding digital services as well as changing organizational cultures towards increased transparency, continuous learning, and co-creation. With over 10 years of experience of teaching and advising, Eeva leads Futurice's internal LSC training making sure every futuricean masters the LSC toolkit and mindset.

Eeva's passion for improvisation stems from her past in the theatre scene.


Nelli is a multi-talent with a bachelor’s degree in contemporary dance and master’s degree in science majoring in user-centered design. Her professional experience stems from various lean service design projects, from fields of health tech, gaming and communication.

As an LSC Growth Hacker, Nelli aims to water all the LSC flowers and trees. Her mission is to increase the amount of experts empowered by LSC and supporting organisations in their transition to the digital era. Nelli is a natural facilitator and has an active role in LSC training both internally and externally. To reach her goals, Nelli utilises her energetic attitude, effective and focused working habits, and her love towards different kind of people.